[StoryApp] enables you to show your friends' photos on your phone by swiping through them, one-by-one, describing what's happening, like in real life. Turning photos into stories.A neat little concept. I mean, I'm not trying to belittle this endeavor. Executing an app like this well takes a lot of talent, and I'm rooting for these guys. Still, it's a very simple concept. Like Instagram - dead simple: take a square photo and add a filter to it. If it catches on, you sell to [some huge company] and light up a cigar. The world wasn't changed in any significant way. Nothing new was invented. It's all packaging.
Which brings me to my point. So many of the most popular apps nowadays are not a lot more than feature appification. Taking an existing feature from well established, powerful software applications, and building an app around it. Of course you could create the above voice & photo stories without StoryApp. Heck, you could have done it with Powerpoint 15 years ago. But it wasn't as easy and accessible. It also wasn't as affordable. Powerpoint is expensive. You wouldn't buy it just to send someone a few narrated photos. Photoshop is expensive, and not that easy to use. You wouldn't invest your time and money into Photoshop just so you could apply a filter to a photo you took at the beach.
If you think about it, feature appification is almost inevitable in a world of $1 smartphone apps. It's just like what's happening with music. Albums are passé. Why should I pay $15 to get that one song I like plus 12 other songs that I probably don't like as much? Well, people don't, any more... They buy singles, or just particular songs off an album, because they finally have the option to do so, ever since the physical medium was taken out of the equation. Few people think twice before splurging on a $1 app.
People would buy twenty $1 apps before buying one $20 app.
That $20 app might have 20 features, but think of what this means:
- There are probably many features you're not going to use at all, and you're paying for them.
- All those unused features crowd the user-interface, making it harder for you to find and use just the feature that you want.
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In fact, calling it feature appification probably doesn't go far enough. These apps take particular use-cases of particular features and turn them into a standalone product. Maybe a better term is use-case apps.
Taking something big like Photoshop and chiseling away at it until you're left with just one optimized use-case (Instagram) is actually more than just a reductive process. It's not just removing unneeded features; by exposing one particular feature through optimized UI you can also enable completely new use-cases. Take, for example, the number one paid app on the App Store at the moment: iTranslate Voice.
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I'll leave this as an exercise to the reader: what's the next big use-case app? Take a big, well established piece of software (Microsoft Word?); think of just one use-case for it - something very common (writing a resignation letter?); then quit your job and launch your own use-case app start-up (iResign?).